This is part 4 of the mini course Hypnosis & NLP: How to Hypnotize Someone.
In this course we are going to deal about Sub Modalities. Things are going to be deeper than what we've seen about Modalities in part 3 of the course Hypnosis & NLP: How to Hypnotize Someone.
If you haven't read the preceding courses in this series, then I suggest you to read them first!
Here is the link to Part 3 of Hypnosis & NLP: How to Hypnotize Someone.
Hypnosis & NLP: How to Hypnotize Someone! Part 4
Sub modalitiesSub modality is a subject that deals with modalities in a deeper level. Sub modalities are used to alter the message that gets into the subconscious mind, thereby influencing choice made by people.
How? Let's see.
Right now, after reading the following specifications of two cars, Car A and Car B, I want you to choose any one. I will guess what most people will choose and why they have chosen that car, at the end of this post.
Make your mind clear, and select. It should be the car that comes to your mind and let it be automatic.
A grey car, having cooling system that cuts off heat and keeps you cool. It is compact enough to hold four person at a time.
A red coloured bright car, comfortable to hold four person. It has a very good temperature system that maintains comfortable warmth.
Before giving you the answers to what you choose and why you choose, let's discuss about Sub modalities usage in therapy. I'm a certified NLP practitioner, and I had a course in NLP about therapy using Sub modalities.
Lets see how a person describes himself when being depressed. As described in the previous post, his physiology will be weaker. He sees himself relatively small among others (Visual). He hears his mind voice saying, "you are useless" (Auditory). He feels that he has been pushed into a colder place (Kinaesthetic). Then we, the therapist will alter this image created within their subconscious level, to create a happy mind.
You know what image to be created in their mind? That is the exact opposite of what they are having in the depressed state. We ask them to imagine themself standing tall among others, seeing the image of them more colourful and brighter, hearing their mind voice saying loudly that, "You are the Best", and feeling a warm sensation. By repeatedly having this mental image, depression will no longer can exist.
Now back to the question, Why your mind have an affinity towards that car you've chosen? Well we'll discuss that now.
You can influence anything that people want to select by adding three sub modality effects.
Visual sub-modalityYou can add effects into visual information that a person perceives. The mind does not see only the image but also it notes the size, distance, colour, etc., of everything that is present in that image.
If you add more visual effect to something making it look bigger and brighter, then people will have affinity over that thing. Rather if you make something to look dull and small, then people will skip that thing.
This is the reason why advertisers use bigger and brighter image of the product that they are promoting. If they show other products to compare, then they will use smaller black and white image of that product to create a dull impression in the minds of the consumer.
Auditory sub-modality includes sound and more specifically the information that is carried by that sound, like loudness, gender of voice, location, emotion in voice, etc.,
Adding auditory effects includes creating loudness, clear, etc., to the sound. Doing this will create positive impact in the people. Adding too much loudness will obviously create negative annoying effect.
Apart from sensation, Kinaesthetic sub-modality includes feeling the temperature, point of contact, size of contact, comfort or discomfort, etc.
Adding effects in something to make it feel warm, soft and comfortable will have a positive impact. To create a negative impact about something, then create feeling like cold, sharp, rigid associated with that thing.
These alterations in Sub-modalities can create dramatic effect in people to choose the thing that you want them to choose. These are subtle but very powerful weapon to alter the opinion people have about something. That is the reason why most people will select the Car B.
This is the end of Hypnosis & NLP: How to Hypnotize Someone! Part 4
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